Six athlete sculptures of eight to eleven metres stood publicly on the square from 3 April; inside ran a route of exhibition spaces with LED floor and product display, in the run-up to the Games.
More To Show
Brand experiences
Four international brand productions between 2023 and 2025, in Paris, Rome and Istanbul.
Nike, Zara, Mercedes-Benz and Beymen. Each one a temporary structure on public ground or inside a protected building, with a short build window and a local crew.
RoleTechnical production & on-site coordination
ProductionMore To Show
CitiesParis · Rome · Istanbul · Brussels · London · Milan
Period2023–2025
Role
Technical production and coordination on the floor, within the More To Show production team. On the smaller commissions, the direct link between creative and construction.
The result
The commissions
A mirrored pavilion on the square in front of the Centre Pompidou, six sculptures of eight to eleven metres at the Place de la Bourse, a temporary hall in the garden of Villa Miani, and an exhibition inside a historic building in Istanbul.
CommissionZara Hair
A mirrored pavilion on the square in front of the Centre Pompidou.
CommissionNike On Air
The introduction of the collection in the run-up to the Games in Paris.
CommissionMercedes-Benz CLA
The reveal of the car in a temporary hall above Rome.
CommissionBeymen
Five hundred years of Turkish fashion at Tophane-i Amire, Istanbul.
Responsibility
- Technical development and feasibility assessment
- Follow-up of fabrication and suppliers
- Deliveries, lifting and build sequence on public ground and inside protected buildings
- Installation, alignment and strike on location
The productions
The four productions
A closed mirrored volume with one large window on the square in front of the Centre Pompidou. By day it disappears into its surroundings; at night the interior itself becomes the light source.
A temporary covered hall in the garden of Villa Miani on Monte Mario: floor structure, roof and facade from scratch, for a reveal with live performance and Rome as the backdrop.
A temporary exhibition environment inside a historic building, with mirrored rooms, integrated lighting and bespoke display cases within existing architecture.
Other work
iHostage
VRT
Nerdland