Netflix × ReadySet Studios
iHostage
The Apple Store Amsterdam, rebuilt at full scale inside an aircraft hangar
For the first Dutch Netflix Original, the store was rebuilt down to the architectural detail, together with a stretch of Leidseplein in front of it. Behind the windows stood a sixty-metre LED wall showing the street in real time.
Role
Environment build coordinator within the art department: build, deliveries and the coordination between set construction, the LED supplier and set.
The result
The finished set
Facade profiles, natural stone, floor finishes, furniture and lighting were rebuilt to camera standard. Outside stood a stretch of Amsterdam street with tram rails, bicycles and rows of facades, so the camera could turn from inside to outside without leaving the set.
Responsibility
- Coordination of the build inside the hangar
- Sourcing of architectural and brand-specific finishing details
- Coordination between set construction, the LED supplier and set
- Planning of deliveries and build sequence
Behind the finish
From empty hangar to iconic Apple Store replica
Architectural details were sourced, made and fitted separately.
The street set with tram rails, bicycles and rows of facades, lit from the bridge.
The complete set inside the hangar, store and street side by side.
Other work
VRT
Nerdland
Ninja Warrior